BNI A/E/C Marketing Fundamentals
By Kevin T. Miller, Ronald D. Worth Michael T. Kubal.
Description
This handbook provides marketers with the resources and ideas necessary to adapt to the numerous standards changing the A/E/C industry. The idea of a market-driven culture for companies in the design and construction industries was almost unheard of just a few years ago. Today there exist national associations, such as the Associated General Contracts (AGC) and others, representing facets of the A/E/C industry. A recent survey of AGC's membership highlighted the critical need to instill this "culture" within each member of the team, including those in the field, project manag...
ISBN(s)
1557014833, 9781557014832
