CIM Coursebook 99/00: Marketing Fundamentals (Cim Workbook Series)
By Unknown Author.
Description
Marketing Fundamentals is specifically developed and written for students studying for the Marketing Fundamentals module of the CIM Certificate. This book, as with the others in the series, has been completely revised to match the 1999 syllabus for the CIM qualifications. It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career. Butterworth Heinemann have worked in close conjunction with the Education Division of the CIM to make completely sure that the materials are up to date and exactly meet the C...
ISBN(s)
0750643668, 9780750643665
