Marketing Management: A Decision-making Approach (Response Books)
By Unknown Author.
Description
A contemporary discourse on the rapidly changing environment of the world of marketing, this book provides the mantra to transform short-run sales into long-term marketing growth. Starting with the basics of marketing, it takes the reader on a smooth journey to understand various strategies of correct ′decision-making′ in the market. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the Indian marketing arena. - from Amzon
ISBN(s)
8132104714, 9788132104711
