The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top
By Unknown Author.
Description
How insurgents rule markets today, and how your business can join the revolution After over 25 years of working with top companies, David Morey and Scott Miller have found that the largest corporations are at their best when they act small--not as an arrogant incumbent, but a hungry insurgent. The Underdog Advantage analyzes the success of this model and shows how even great companies often stray from the insurgent path--and end up paying the consequences. A battlefield manual for business leaders of every stripe, The Underdog Advantage uses fascinating and instructive case studies to explo...
ISBN(s)
0071439196, 9780071439190
