Marketing Plans, Fifth Edition: How to prepare them, how to use them
By Malcolm McDonald.
Description
Now in its 5th edition Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every chapter has been carefully updated with special attention paid to the latest developments in e-marketing, CRM and new planning practices. Marketing Plans is designed as a total, user friendly learning resource. Careful use of layout and colour ensures the text has maximum clarity, and the list of learning features includes:* Key Concepts * Crucial Terms * Examples * Headlines * Marketing Insights * Case Studies * Exercises The book is e...
ISBN(s)
0750656255, 9780750656252
